Once a movie is released, Rotten Tomatoes will enable user ratings and comments, showing the title’s Audience Score percentage alongside the critics’ average Tomatometer rating. and negative comments and lower “Want to See” scores, whether those are from trolls or anyone else, may depress pre-release ticket sales. There’s likely another reason Rotten Tomatoes wants to discourage negative buzz for movies ahead of their release: The site is part of NBCUniversal’s Fandango, which acquired the movie-ranking site in 2016 from Warner Bros. Now, instead of a percentage score, the site displays a raw number of users who have indicated that they intend to see the movie (for “Captain Marvel,” that’s 16,571 as of this writing). “Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership,” Rotten Tomatoes said in its blog post. Before Rotten Tomatoes made the changes, “Captain Marvel” had a “Want to See” score as low as 28%. Most recently, the Rotten Tomatoes page for Disney’s “Captain Marvel” - set to debut March 8 - was littered with negative and misogynistic comments from users bashing the movie’s supposed feminist agenda. Rotten Tomatoes has been bedeviled for some time by teams of trolls who work in a coordinated fashion to drive down the “Want to See” scores of movies they take issue with. The changes are intended to “more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors,” Rotten Tomatoes said in a blog post Tuesday. In addition, Rotten Tomatoes has disabled the ability for users to post comments prior to a movie’s release date. 25, the reviews-aggregation site is no longer displaying the “Want to See” percentage score for a movie during its pre-release period. Rotten Tomatoes is finally fighting back against trolls who “review bomb” a movie ahead of its release.Īs of Feb.
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